Our Core Values
Really personal service. Each of the people at 44° North Advertising & Design are kind and compassionate and sincerely care about the people who are our clients. We want to know YOU, what you want to achieve, what you think is important, how you like to work. We will ask about your weekend, your family, or your vacation because we are interested, not because it is the polite thing to do.
Dedication to your project.
We get as excited about your marketing as you do, maybe more just because we are all passionate about the whole marketing thing. When we seem to zone out before your very eyes, you know our gears are turning and a fantastic idea is about to be revealed. Our job is to make you look good, so we make sure we do the best job we can for you.
We aren’t going to tell you something just because it is what you want to hear. If we don’t agree, or think you are taking the wrong approach, we’ll tell you—nicely of course. Sometimes our company isn’t a good fit for the work you want done. If that’s the case, we’ll tell you. It doesn’t do either of us any good to take on a project we simply are not suited for or equipped to do. But we can probably recommend someone who is.
We pack the extras.
We don’t know everything. With several staff members that have twenty-plus years of experience in the business arena, we could claim to knowing everything there is to know. But we know what we don’t know. You know? You know your business and industry better than we do, no question. So we listen when you talk. We consult with other professionals to find the answers to your questions, and to do work they excel at. We have excellent relationships with top-notch commercial photographers, printers, technical writers and other craftspeople that help us get the job done for you.
It may be last year’s buzzword and tossed about as lip service by many people, but to the folks at 44° North Advertising & Design, teamwork is real and practiced every day. Unlike most ad agencies, we don’t have rigid job descriptions that limit us to only work on narrowly focused pieces of a project. We work together as a group, discussing, brainstorming, sketching, and absorbing ideas until someone comes up with THE ONE. Several heads are better than one, especially when the creativity is flowing.
Do you want to see what we’ve done so far on your project? No problem. Give us a call, or just drop by. We are always glad to show off our work to our clients, make changes as they request, and incorporate ideas they have come up with. Is your account rep out of the office and you would like to talk to the artist? No problem. We invite our clients to talk directly to the artists. In fact, we would prefer you come into our office and sit down beside them as they work their magic on their Mac. You get maximum input with 44° North Advertising & Design, which turns into maximum satisfaction with the finished product.
Some ad agencies will only work with businesses if they commit to that agency for all their marketing for a year or longer. We don’t believe in handcuffing our clients. We will ask you to sign a written agreement for your projects, but we never require that you only work with us. But you probably will want to. Much of our work is project-based. Once we have completed something, we may not hear from that company until they need something else, which could be several months or even years later. We also understand the challenges of small businesses and are willing to work out payment plans for work they just couldn’t afford to do in one lump sum. We get it because we’ve been there.
We treat our vendors well.
It may sound like a no-brainer, but it is surprising how many business people treat their vendors rudely. We’re not talking caviar and champagne, just consideration, courtesy and friendliness. We need our vendors to do their best for us, because ultimately, it reflects on you, our customer. Treat others the way you want to be treated is just plain common sense—but it’s not always a common practice.
Natural talent enhanced by good education and applied life experience.
Talent is something that can’t be taught — either you have it or you don’t. Our team has it! At 44° North we seek out and hire the best, and work hard to reward them well. Our consultants not only have the education and skills needed, but also a depth of knowledge and insight only achieved through life and work experience. In addition our designers have formal training in fine arts and graphic communications. You can be confident knowing your work is created by talented team who is appreciated every day for the work they do.