A brand transformation

In 2024, our long standing client, Health Care Credit Union underwent a full rebrand of the historic credit union. Our team assisted the credit union in not only the visual rebrand, but also in the development of a new name, new tag line and the timeline for the full rollout.

All new collateral was developed which embraced the new brand. In addition, our firm assisted with new signs, new team apparel, and promotional products, updated advertising layouts, and consultation on an updated website.

44º North continues our relationship with Ripple serving as their marketing department, advising and managing all projects as well as tasks related to promoting the credit union.

The result for the credit union has been a surge in inquiries about their services and new members.